Product Manager, Funnel & Activation
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
What this role actually needs.
Product Manager, Funnel & Activation at Airtable in San Francisco. UpJobz keeps this listing high-signal for applicants targeting serious high-tech roles across the United States, Canada, and Mexico. Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
Day-to-day expectations
A clear list of the work this role is designed to cover.
- Own the full funnel from signup through sustained engagement, with a mandate to reimagine it rather than optimize it
- Dramatically improve how users find success with Airtable: deeply understand who they are and what they're trying to do, and design experiences that meet them there
- Lead AI-powered personalization across setup, in-product guidance, and re-engagement
- Build a rigorous experimentation practice and drive fast learning cycles across the team
- Partner with teams across the org to ship cohesive, adaptive experiences
What a strong candidate brings
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- 4-8 years of product management experience, with meaningful time owning activation, onboarding, or retention
- Customer obsessed: you start from what’s hard for our customers. Your solutions connect clearly to real problems you've articulated
- Full-lifecycle thinker: you care about the user across their entire journey, not just the first session. You understand which levers drive sustained engagement vs. trial conversion, and you design for both
- Rigorous about measurement: you define what success looks like, design experiments that give you real signal, and know when A/B testing is the wrong tool
- Ambitious and pragmatic: you can hold a big vision and break it into credible, testable increments. You know what needs to be right from the start and what's good enough to learn from
- Strong communicator: you can align teams across the org around a shared roadmap, and make a compelling case for bold bets
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- Compensation is hidden, so get range clarity in the first recruiter conversation.
- Use united states residents as part of your positioning so the recruiter does not have to infer it.
- Show concrete examples of succeeding in on-site environments.
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