Principal Product Manager, Customer Onboarding
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What this role actually needs.
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. Responsibilities: - Ownership : Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding. - North Star : Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process - Collaborate : Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration - 8+ years of Product Management experience with a proven track record of shipping successful products - Hands-on experience building and launching AI-powered customer experiences - Vision for how AI can fundamentally transform digital experience design and user interaction paradigms Requirements: - Named #1 best software for small business of 2024 by G2 - 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing - Over $500M in annual revenue - The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs - There are 6.2M employers in the US, 98% have fewer than 100 employees (1) - 550,000 new businesses are created each year in the US (1) Benefits: - Named #1 best software for small business of 2024 by G2 - 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing - Over $500M in annual revenue - The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs - There are 6.2M employers in the US, 98% have fewer than 100 employees (1) - 550,000 new businesses are created each year in the US (1) Company context: Gusto builds payroll and HR software with broad product, platform, security, and data hiring across North America.
Day-to-day expectations
Gusto lists these responsibilities for the Principal Product Manager, Customer Onboarding role.
- Ownership : Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.
- North Star : Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process
- Collaborate : Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration
- 8+ years of Product Management experience with a proven track record of shipping successful products
- Hands-on experience building and launching AI-powered customer experiences
- Vision for how AI can fundamentally transform digital experience design and user interaction paradigms
What a strong candidate brings
These requirements are extracted from the source listing and normalized for UpJobz readers.
- Named #1 best software for small business of 2024 by G2
- 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
- Over $500M in annual revenue
- The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
- There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
- 550,000 new businesses are created each year in the US (1)
Why people would want this job
Gusto published these compensation, benefits, or working-context details with the role.
- Named #1 best software for small business of 2024 by G2
- 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
- Over $500M in annual revenue
- The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
- There are 6.2M employers in the US, 98% have fewer than 100 employees (1)
- 550,000 new businesses are created each year in the US (1)
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On-site roles in San Francisco should be compared against commute, local salary bands, and nearby employer demand.
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Source: job-boards.greenhouse.io · Source ID: 7312754 · Confidence: 91/100 · Last checked: May 7, 2026
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