Product Manager, Activation & Growth
Character.AI is building what comes after television, after gaming, after social media. We're creating a new medium—one where anyone can bring a character to life and share it with millions.
What this role actually needs.
Character.AI is building what comes after television, after gaming, after social media. We're creating a new medium—one where anyone can bring a character to life and share it with millions. Responsibilities: - Own activation funnels, onboarding flows, and new user experience optimization - Design and execute A/B experiments across activation, retention, and monetization - Build and iterate on growth loops and viral mechanics - Partner with data science on cohort analysis, funnel metrics, and experimentation rigor - Collaborate with core product to ensure new features are instrumented for growth impact - Partner with monetization on driving subscription conversion and optimizing the freemium model Requirements: - 5+ years of consumer product management experience - Proven ownership of growth, activation, retention, and/or monetization metrics - Proven track record of measurable impact on acquisition, activation, or retention at scale - Strong analytical skills (cohort analysis, funnels, experimentation frameworks) - Experience designing, running, and interpreting A/B tests - Ability to move fast, prioritize ruthlessly, and operate in ambiguity Company context: Character.AI builds personalized conversational AI agents and the infrastructure that powers them at scale.
Day-to-day expectations
Character.AI lists these responsibilities for the Product Manager, Activation & Growth role.
- Own activation funnels, onboarding flows, and new user experience optimization
- Design and execute A/B experiments across activation, retention, and monetization
- Build and iterate on growth loops and viral mechanics
- Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
- Collaborate with core product to ensure new features are instrumented for growth impact
- Partner with monetization on driving subscription conversion and optimizing the freemium model
What a strong candidate brings
These requirements are extracted from the source listing and normalized for UpJobz readers.
- 5+ years of consumer product management experience
- Proven ownership of growth, activation, retention, and/or monetization metrics
- Proven track record of measurable impact on acquisition, activation, or retention at scale
- Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
- Experience designing, running, and interpreting A/B tests
- Ability to move fast, prioritize ruthlessly, and operate in ambiguity
Why this listing is more than a copied job post.
Product Manager, Activation & Growth is framed against UpJobz source checks, country scope, compensation visibility, and work-authorization signals so candidates can make a faster go/no-go decision.
United States tech market
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Compensation read
$225K - $275K is visible before the click, so candidates can compare the role against local market expectations before applying.
Work authorization read
Current extracted signal: Open to TN, H-1B, and OPT candidates already in the United States. UpJobz treats this as a search signal, not legal advice, and links visa-sensitive roles back to the relevant visa hub where possible.
Location read
Hybrid roles in Redwood City should be compared against commute, local salary bands, and nearby employer demand.
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Watchouts
- $225K - $275K is visible, so calibrate your application around the posted range.
- Use open to tn, h-1b, and opt candidates already in the united states as part of your positioning so the recruiter does not have to infer it.
- Show concrete examples of succeeding in hybrid environments.
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Source: jobs.ashbyhq.com · Source ID: 0d291945-66fc-464c-9397-99130369a383 · Confidence: 92/100 · Last checked: May 7, 2026
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